After years of making television commercials, Sam decided to pivot away from yelling at children to buy things and make something for kids to enjoy (that they or someone else could also buy). Sam wrote some songs, invented a character, started a record label, and gathered a handful of musicians to help put everything together. “Stingray City” appears on Alex the Seal’s debut album, Alex in Wonderland, which was recorded and mixed at Jupiter Studios in St. Louis, MO and then mastered at Wisseloord Studios, in Hilversum, Netherlands (just outside of Amsterdam).